About Us

 

The automotive industry has come a long way since its inception in the early 60’s and has now developed into a major industry in Malaysia. It has gone from importing to manufacturing and exporting as well as designing of cars.

Since independence in 1957, there were very few vehicles on the road and most of these were British or European made. However the mid 60’s saw the importation of Japanese made vehicles and this lead to a boom in the automotive industry.

Equipment for tyre servicing was then lacking and Newera Equipment Supply Sdn Bhd was set up in 1968 to fulfill these needs. Initially, Newera concentrated on equipment for tyre retreading and tyre servicing sectors. The first unit of Tyre Changer – the US made Bisman (Bishman).

In the 80’s, Newera acquired the Cemb (Wheel Balancers), Peerless (Engine Analyzers), Yamada (Lubrication Equipment), Yasui (Automatic Car Washing Machines), This era also witnessed the evolution of analog display wheel balancers and wheel aligners to the digital display system. By late 80’s, wheel aligners and wheel balancers were available with monitor display setting a new trend in buying the best available, transforming Newera into a major player in the automotive and tyre servicing industry.

Newera recognizes the importance of equipment operation training and set up the Training Department in 1982. It was the only equipment company that provided this facility and eradicated potential customers’ fear of buying something that they were unable to fully utilize. In 2002, the Training Department moved to Bandar Sunway with a built up area of 5000 square feet. In 2007, extensive renovation was carried out to enhance the training facilities. The Tyre Servicing and Automotive Service & Repairs courses are specially designed and are accredited by the Ministry of Human Resource – Malaysia. It is also the first to offer the MLVK certification in tyre servicing and automotive service & repairs industries. Today, it is known as Newera Automotive Academy.

Newera JB branch was set up in 2000 to serve the southern market efficiently. It was restructured in 2007 and is now known as Newera Equipment (Johore) Sdn Bhd taking charge of the market in the states of Johore and Melaka. Newera Equipment (Penang) Sdn Bhd was established in 2000 to take care of the market in Perlis, Kedah, Penang and Perak.

Newera Sabah office was set up in 2010 to serve the Sabah market. Newera Sarawak was set up in 2011 for Sarawak market and Newera Automotive was set up in 2010 to serve Central and East Coast of Peninsular Malaysia.

Newera also introduced its house brand “NOVOCA” which carries equipment sourced from Europe and Asia to cater for the multi-tier customer segmentation of the market. Today, our house brand “NEWTRAC” has replaced all “NOVOCA” branded products.

In view of the changing market environment and globalization effect of the region, Newera embarked on a regionalization plan to consolidate our influence of the market in the Asean region. We have since moved into Brunei and Indonesia market while Newera Retread Equipment and Newera Tools & Machinery are aim to serve very specific industries. They offer professional consultation and advice in setup and upgrading by their team of experience personnel to their customers.

The Call Centre set up in August 2007 provides fast and efficient response to our customers as well as keeping track of the progress of the services rendered. Our sales and service teams are well trained by our Products Managers, Training Manager and experts sent by our principles.

Throughout these years, Newera has enjoyed notable successes particularly of recent years acquiring contracts to supply full range of automotive training equipment to Ministry of Youth & Sports, Uryu’s Nut-Runners to Car Assembly Plants, Car-O-Liner’s Collision Repairs System to Car Franchise Workshops, Maha and Cemb Safety Test-Lanes in Brunei and equipment for numerous government programs not to mention the numerous projects of the past eras.

Our tagline “Building partnerships, Inspiring growth” highlights our commitment to assist our customers to take their businesses to greater height.